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Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study.
Juan José López García
David Lizcano
Célia Maria Quitério Ramos
Nelson Matos
Published in:
Future Internet (2019)
Keyphrases
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long term
potential customers
recommender systems
empirical studies
data mining
information retrieval
digital libraries
user interface
decision theoretic
user groups