Research on Advertising Click-Through Rate Prediction Model Based on Ensemble Learning.
Xiaojuan HeWenjie PanHong ChengPublished in: IDMB (2019)
Keyphrases
- ensemble learning
- click through rate
- sponsored search
- ensemble methods
- ensemble classifier
- prediction accuracy
- search advertising
- online advertising
- generalization ability
- user behavior
- behavioral targeting
- prediction model
- contextual advertising
- decision trees
- search engine
- random forest
- concept drift
- base classifiers
- user experience
- keywords
- click models
- click prediction
- data sets