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A new SOM-based method for profile generation: Theory and an application in direct marketing.

Alex SeretThomas VerbrakenSébastien VersaillesBart Baesens
Published in: Eur. J. Oper. Res. (2012)
Keyphrases
  • databases
  • preprocessing
  • input data
  • decision trees
  • feature extraction
  • similarity measure
  • information technology
  • knowledge discovery
  • unsupervised learning
  • clustering method