Login / Signup

Evaluating Differences in Consumer Behavior With and Without Planning and Predicting Unplanned Purchases.

Hiromi TanabeKohei OtakeTakashi Namatame
Published in: HCI (15) (2023)
Keyphrases
  • consumer behavior
  • online shopping
  • marketing strategies
  • statistically significant
  • perceived usefulness
  • purchasing behavior