Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities.
Frank Thomas PillerPetra SchubertMichael KochKathrin M. MösleinPublished in: J. Comput. Mediat. Commun. (2005)
Keyphrases
- online communities
- interaction analysis
- online learning communities
- social networks
- content analysis
- social media
- social influence
- content creation
- customer satisfaction
- electronic commerce
- social networking
- collaborative learning
- computer supported collaborative learning
- customer service
- virtual communities
- information diffusion
- online social
- community members
- social communities
- customer relationship management
- social web
- online social networks
- knowledge sharing
- learning environment
- multimedia