Asymptotically optimal repeated auctions for sponsored search.
Nicolas S. LambertYoav ShohamPublished in: ICEC (2007)
Keyphrases
- asymptotically optimal
- sponsored search
- sponsored search auctions
- budget constraints
- click prediction
- search engine
- online advertising
- asymptotic optimality
- contextual advertising
- arrival rate
- bidding strategies
- online auctions
- user experience
- call center
- click through rate
- web search
- resource allocation
- auction mechanisms
- search behavior
- machine learning
- sufficient conditions
- multi dimensional
- information retrieval