Exploring the effect of the human brand on consumers' decision quality in online shopping: an eye-tracking approach.
Kun Chang LeeSeong Wook ChaePublished in: Online Inf. Rev. (2013)
Keyphrases
- online shopping
- eye tracking
- purchase intention
- service quality
- eye movements
- eye tracking data
- eye fixations
- customer satisfaction
- human computer interaction
- consumer behavior
- eye tracker
- product quality
- shopping behavior
- eye gaze
- visual attention
- scan path
- online consumer
- internet usage
- user satisfaction
- personal information
- eye movement data
- usability studies
- human subjects
- visual search
- individual differences
- grocery shopping
- online retailers
- real time
- head motion
- statistically significant
- electronic commerce
- service providers
- web services
- artificial intelligence