Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory.
Özge HabibogluZübeyir ÇelikMehmet SaglamPublished in: Int. J. Electron. Bus. (2024)
Keyphrases
- online shopping
- purchase intention
- consumer behavior
- online shoppers
- continuance intention
- customer satisfaction
- service quality
- website
- personal information
- electronic commerce
- theory of planned behavior
- customer preferences
- shopping behavior
- theoretical framework
- product quality
- perceived risk
- online gaming
- online retailers
- databases