Price Competition of Spreaders in Profit-Maximizing Sponsored Viral Marketing.
Zhiyi LuVictor O. K. LiQiqi ShuaiPublished in: IEEE Trans. Comput. Soc. Syst. (2018)
Keyphrases
- viral marketing
- profit maximizing
- influence maximization
- social networks
- online social networks
- decreasing function
- nash equilibrium
- information diffusion
- social media
- electricity markets
- diffusion models
- high demand
- greedy algorithm
- social influence
- social relationships
- social interaction
- case study
- image processing