Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic.
Luis Miguel Osorio ChavezEdwin OctavioDany YudetPublished in: IC4E (2022)
Keyphrases
- customer relationship management
- data mining
- telecommunications industry
- decision making
- direct marketing
- consumer behavior
- circuit design
- information systems
- return on investment
- marketing strategies
- financial services
- business processes
- internet marketing
- business opportunities
- electronic commerce
- low cost
- website
- real time
- business models
- public health
- customer support
- customer behavior
- success stories
- online marketing
- business decisions
- business intelligence
- cross selling
- small and medium sized
- camera phones
- image processing
- customer service
- data mining technology
- business rules
- computer systems
- high tech
- decision makers
- business process
- hardware and software
- competitive environment
- competitive advantage
- business environment
- hardware implementation
- business managers
- customer data
- banking industry
- search engine marketing
- social media