Which One is the Worst? Impact of SMS Service Failure on Brand Trust.
Liu DanLi YingFang XianpengPublished in: SNPD (2009)
Keyphrases
- service providers
- service discovery
- security services
- trust model
- web services
- failure recovery
- service oriented
- management system
- information services
- customer satisfaction
- customer service
- individual level
- trust evaluation
- mobile phone
- end users
- mobile services
- factors influencing
- information systems
- failure prediction
- short message service