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The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience.
Jianxin Cheng
Hongbo Lai
Junnan Ye
Published in:
HCI (19) (2014)
Keyphrases
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cross cultural
language proficiency
empirical studies
information systems
management system
service providers
steady state
web services
case study
user interface
end users
learning styles
service oriented
service discovery
immersive environments