Consumer behavior in social commerce: A literature review.

Kem Z. K. Zhang Morad Benyoucef

Published in: Decis. Support Syst. (2016)

Keyphrases

literature review
consumer behavior
social commerce
business models
case study
cloud computing
social web
online shopping
business processes
marketing strategies
life cycle
special issue
social networks
purchasing behavior
electronic commerce
data management
web services