Time and cost-effective online advertising in social Internet of Things using influence maximization problem.
Reza MolaeiKheirollah Rahsepar FardAsgarali BouyerPublished in: Wirel. Networks (2024)
Keyphrases
- cost effective
- online advertising
- user behavior
- low cost
- information diffusion
- social networks
- behavioral targeting
- cost effectiveness
- social networking
- display advertising
- social interaction
- mobile devices
- user experience
- influence maximization
- sponsored search
- key technologies
- viral marketing
- social media
- influence propagation
- social relationships
- internet advertising
- information and communication technologies
- diffusion model
- social network analysis
- rfid tags
- mobile computing
- online communities
- real time