Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.

Published in: ICDM (2006)

Keyphrases

data sets
state space
training data
raw data
data points
data analysis
image data
historical data
data collection
data sources
high dimensional data
high quality
database
probability distribution
information extraction
n gram
prior knowledge
data mining applications
bayesian methods