Strategic crisis communication on social media: message strategy from issue selling perspective.
Zhengzhi GuanPublished in: PACIS (2018)
Keyphrases
- social media
- message transmission
- short messages
- crisis management
- communication channels
- communication infrastructure
- business strategy
- decision making
- viewpoint
- instant messaging
- case study
- message delivery
- user generated content
- communication systems
- communication networks
- information exchange
- communication technologies
- communication cost
- communication protocol
- social media data
- social networking
- computer networks
- social interaction
- social network analysis
- knowledge management