Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments.

Xiaolin Shi Pavel A. Dmitriev Somit Gupta Xin Fu

Published in: KDD (2019)

Keyphrases

online learning
lessons learned
design patterns
technical challenges
design principles
real time
case study
key issues
real world
search algorithm
online resources
online environment
open issues
online advertising
hidden markov models
relational databases
data sets