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The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping.
Markus Makkonen
Anna Sell
Pirkko Walden
Lauri Frank
Emma Nevala
Published in:
HICSS (2024)
Keyphrases
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user experience
online shopping
social influence
service quality
mobile applications
user behavior
social networks
end users
customer satisfaction
user engagement
user interaction
technology acceptance
mobile users
context awareness
user perceptions