mWOM Business Strategies: Factors Affecting Recommendations.
Félix A. Martín-VeliciaJosé A. Folgado-FernándezPedro R. Palos SánchezBlanca López-CatalánPublished in: J. Comput. Inf. Syst. (2023)
Keyphrases
- factors affecting
- key factors
- factors influencing
- decision making
- perceived usefulness
- information systems
- business processes
- data mining
- electronic commerce
- optimal strategy
- data sets
- business process
- business models
- service delivery
- data quality
- online services
- financial information
- business owners
- competitive advantage
- web services
- website
- neural network
- databases