A Diffusion Mechanism for Online Advertising Service Over Social Media.
Yung-Ming LiYa-Lin ShiuPublished in: ACT4SOC (2010)
Keyphrases
- online advertising
- social media
- user behavior
- web services
- behavioral targeting
- information diffusion
- social networks
- long tail
- service providers
- anisotropic diffusion
- user experience
- advertising campaigns
- social networking
- search advertising
- display advertising
- user generated content
- sponsored search
- diffusion process
- contextual advertising
- service composition
- service oriented
- website