Context-aware and social integrative-related factors as the precursors of efficient context aware advertising via mobile applications.
Xuan Cu LeHu WangPublished in: Int. J. Mob. Commun. (2022)
Keyphrases
- context aware
- mobile applications
- contextual information
- mobile devices
- context awareness
- mobile users
- m learning
- ubiquitous computing
- ambient intelligence
- mobile computing
- location aware
- context aware systems
- ubiquitous learning
- smart home
- pervasive computing
- mobile environments
- mobile services
- smart phones
- smart environments
- mobile technologies
- context aware services
- smart spaces
- ubiquitous computing environments
- location based services
- mobile phone