Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?.
Efthymios ConstantinidesCarlota LorenzoMiguel Ángel Gómez-BorjaPeter GeurtsPublished in: EC-Web (2008)
Keyphrases
- virtual world
- virtual reality
- augmented reality
- information services
- world wide
- data sets
- internet users
- global information
- complex background
- online advertising
- digital divide
- communication technologies
- information communication technologies
- digital archiving
- virtual museum
- cross cultural
- web technologies
- virtual environment
- neural network