Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media.
Yao LiuCuiqing JiangHuimin ZhaoPublished in: Decis. Support Syst. (2019)
Keyphrases
- user generated content
- social media
- online retailers
- market share
- competitive advantage
- product recommendation
- customer relationship management
- customer reviews
- user generated
- marketing strategies
- product reviews
- recommender systems
- financial services
- online shopping
- social networking
- customer preferences
- competitive environment
- knowledge management
- social media data
- product information
- online forums
- service quality
- user comments
- online social media
- customer satisfaction
- social networks
- business processes
- social media content
- text mining
- customer requirements
- social networking sites
- data mining
- knowledge discovery
- business environment
- case study
- online stores
- marketing campaigns
- service providers
- real time
- business world