Research on supply chain pricing decisions considering the advertising effect under market encroachment.
Song ShiPublished in: RAIRO Oper. Res. (2023)
Keyphrases
- supply chain
- pricing mechanism
- decision making
- pricing strategies
- pricing schemes
- supply chain management
- revenue sharing
- uncertain demand
- pricing model
- market demand
- dynamic pricing
- customer demand
- trading agents
- product life cycle
- inventory management
- inventory control
- operating costs
- decision makers
- lead time
- inventory policy
- single product
- bullwhip effect
- manufacturing companies
- supplier selection
- market prices
- quantity discount
- service level
- cost savings
- rfid technology
- global economy
- demand uncertainty
- financial markets
- planning horizon
- data mining
- information goods
- distribution centers
- software agents
- market conditions
- revenue management