Analyzing the Effectiveness of Pharmaceutical Marketing Using Business Intelligence Methods.

Elizabeth H. Ricks John Yi

Published in: Int. J. Bus. Intell. Res. (2012)

Keyphrases

business intelligence
data mining
data integration
decision making
decision support
database
data warehouse
user interface
microsoft office
big data
data warehousing
decision makers
knowledge discovery
association rules
data analysis
case study
web services
real world
databases