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Learning to target: what works for behavioral targeting.

Sandeep PandeyMohamed AlyAbraham BagherjeiranAndrew O. HatchPeter CiccoloAdwait RatnaparkhiMartin Zinkevich
Published in: CIKM (2011)
Keyphrases
  • learning algorithm
  • reinforcement learning
  • information retrieval
  • training set
  • supervised learning
  • online advertising