Do different kinds of user-generated content in online brand communities really work?
Antonia Estrella-RamonFiona E. Ellis-ChadwickPublished in: Online Inf. Rev. (2017)
Keyphrases
- user generated content
- online social
- social networking sites
- social media
- online forums
- online social media
- social network sites
- user generated
- social media sites
- product reviews
- social media content
- online communities
- online learning
- recommender systems
- user comments
- social networks
- social web
- user communities
- blog posts
- online social networks
- social support
- user contributed
- user interface