Factors affecting the consumer preference of non-packaged non-branded rice in South India.
Rajiv PrasadS. UmeshPublished in: ICACCI (2016)
Keyphrases
- factors affecting
- factors influencing
- key factors
- perceived usefulness
- preference elicitation
- developing countries
- individual preferences
- purchase behavior
- user preferences
- multiple criteria
- preference relations
- qualitative preferences
- high end
- multi criteria
- soft constraints
- multi attribute
- website
- consumer behavior
- information systems
- learning algorithm
- database