Role of social media community in strengthening trust and loyalty for a university.
Raziye NevzatYilmaz AmcaCem TanovaHasan AmcaPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- social media
- online consumer
- online communities
- virtual communities
- trust and reputation systems
- reputation management
- social awareness
- social web
- social networks
- online social
- social roles
- united nations
- trust model
- social network sites
- trust evaluation
- big data
- e learning
- competitive advantage
- crisis management
- trust management
- social networking
- customer satisfaction
- online shopping
- case study