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Spread, then Target, and Advertise in Waves: Optimal Capital Allocation Across Advertising Channels.
Soheil Eshghi
Victor M. Preciado
Saswati Sarkar
Santosh S. Venkatesh
Qing Zhao
Raissa M. D'Souza
Ananthram Swami
Published in:
CoRR (2017)
Keyphrases
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optimal allocation
neural network
optimal solution
dynamic programming
channel allocation
real time
genetic algorithm
allocation policy
data sets
optimal design
wave propagation