A comparative analysis on the effects of perceived enjoyment and perceived risk on hedonic/utilitarian smartphone applications.
Junyong XiangLinbo JingHyunsoo LeeIl Young ChoiPublished in: Int. J. Netw. Virtual Organisations (2015)
Keyphrases
- perceived usefulness
- perceived risk
- positive effects
- factors affecting
- negative impact
- factors that affect
- technology acceptance
- attitudes toward
- user acceptance
- user satisfaction
- structural equation modeling
- internet banking
- technology adoption
- university students
- behavioral intention
- subjective norm
- computer self efficacy
- mobile applications
- theoretical and practical implications
- theory of planned behavior
- continuance intention
- mobile devices
- technology acceptance model
- statistically significant