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Web site success metrics: addressing the duality of goals.
France Bélanger
Weiguo Fan
L. Christian Schaupp
Anjala S. Krishen
Jeannine Everhart
David Poteet
Kent Nakamoto
Published in:
Commun. ACM (2006)
Keyphrases
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website
web server
web pages
linear programming
web usage
search engine marketing
web logs
web users
evaluation metrics
digital libraries
web content
similarity measure
return on investment
internet search engines
hyperlink structure