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Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's Trust And Sponsored Search Advertising Decisions.
Vikas Jain
Vishal Midha
Animesh Animesh
Published in:
ECIS (2010)
Keyphrases
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data mining techniques
decision makers
data analysis
data processing
search engine
cooperative
user interface
probability distribution
web search
incomplete information
sponsored search advertising