Recommendation or Advertisement? The Influence of Advertising-Disclosure Language with Pictorial Types on Influencer Credibility and Consumers' Brand Attitudes.
Xinyi DengMengjun LiAyoung SuhPublished in: HCI (45) (2020)
Keyphrases
- mobile advertising
- individual differences
- attitudes toward
- consumer behavior
- recommender systems
- search advertising
- natural language
- online shopping
- information overload
- decision making
- statistical databases
- recommendation systems
- language learning
- sponsored search
- display advertising
- user experience
- marketing campaigns
- programming language
- purchase intention