Lean Service Innovation: "Digital Driving Experience" für TomTom Telematics - Einblicke und kritische Reflexion eines umfassenden Lean Startup Projekts von der Business Idee über die App und das Packaging bis zum internationalen Markt Launch.
Steffen WüstOliver EndemannOliver GerstheimerPublished in: Usability Professionals (2016)
Keyphrases
- telecommunications industry
- information systems
- user experience
- error rate
- business processes
- service providers
- electronic commerce
- service delivery
- web services
- end users
- business intelligence
- business process
- service management
- decision making
- service composition
- customer service
- case study
- technological innovation
- mission critical
- service discovery
- service quality
- life cycle
- high speed
- mobile services
- digital technologies
- end to end
- strategic decisions
- data mining