Consumer attitudes toward online video advertisement: YouTube as a platform.
Keng-Chieh YangChia-Hui HuangConna YangSu Yu YangPublished in: Kybernetes (2017)
Keyphrases
- attitudes toward
- online video
- video sharing
- statistically significant
- computer technology
- college students
- high school
- user interaction
- perceived usefulness
- cognitive style
- student achievement
- computer skills
- behavioral intention
- computer usage
- academic achievement
- web based instruction
- computer assisted language learning