Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase.
Chi-Hsun LeeJyh Jeng WuPublished in: Ind. Manag. Data Syst. (2017)
Keyphrases
- internet shopping
- service quality
- customer satisfaction
- factors influencing
- online stores
- online shopping
- electronic commerce
- purchase behavior
- online retailers
- user satisfaction
- online consumer
- online search
- consumer trust
- service providers
- technology acceptance
- online shoppers
- purchase decision
- factors affecting
- flow field
- online learning
- information systems
- online communities
- real time