Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network.
Liye MaRamayya KrishnanAlan L. MontgomeryPublished in: Manag. Sci. (2015)
Keyphrases
- social influence
- social networks
- social interaction
- social relationships
- social relations
- online communities
- social psychology
- network structure
- electronic commerce
- user preferences
- social network analysis
- social graph
- social network data
- online social
- viral marketing
- information systems
- online social networks
- technology acceptance
- complex networks
- social media
- data analysis
- influence propagation
- location based social networks
- social influences