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Complicating or simplifying? Investigating the mixed impacts of online product information on consumers' purchase decisions.
Yan Yu
Ben Liu
Jin-Xing Hao
Chuanqi Wang
Published in:
Internet Res. (2020)
Keyphrases
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product information
comparison shopping
business models
virtual organization
online consumer reviews
online learning
mass customization
semantically enriched
distributed environment
product catalogs