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An Empirical Assessment of Technology Adoption as a Choice between Alternatives.

Ernst BekkeringAllen C. JohnstonMerrill WarkentinMark B. Schmidt
Published in: Inf. Resour. Manag. J. (2009)
Keyphrases
  • technology adoption
  • factors that influence
  • innovation diffusion theory
  • social influence
  • factors influencing
  • perceived usefulness
  • individual level
  • mobile phone
  • open ended