Critical Factors Influencing Mobile Marketing Technology Adoption by Micro Businesses in Nigeria: A Preliminary Study.
Sunday C. EzeVera Chinwendu Chinedu-EzePublished in: ICETE (1) (2019)
Keyphrases
- critical factors
- technology adoption
- small businesses
- factors that influence
- government services
- mobile devices
- factors influencing
- innovation diffusion theory
- mobile phone
- social influence
- mobile learning
- website
- individual level
- mobile users
- digital government
- mobile applications
- perceived usefulness
- social interaction
- technology acceptance
- electronic commerce
- factors affecting
- social networking
- context aware
- social media
- decision making