A Pagerank-Inspired Heuristic Scheme for Influence Maximization in Social Networks.
Bo ZhangYufeng WangQun JinJianhua MaPublished in: Int. J. Web Serv. Res. (2015)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- online social networks
- diffusion models
- influence propagation
- web graph
- social network analysis
- information diffusion
- information flow
- dynamic programming
- social networking
- link prediction
- complex networks
- social media
- optimal solution
- social interaction
- special case
- network structure
- information retrieval
- worst case
- link structure
- ranking algorithm