Exploring the social broadcasting crisis communication: insights from the mars recall scandal.
Jie MaYing Kei TseYuji SatoMinhao ZhangZhou LuPublished in: Enterp. Inf. Syst. (2021)
Keyphrases
- communication patterns
- social networks
- social interaction
- high precision
- instant messaging
- communication tools
- sharing information
- information sharing
- communication networks
- online social
- neural network
- turn taking
- human behavior
- digital audio
- precision and recall
- interpersonal communication
- social media
- human human interaction
- computer mediated
- group formation
- social structure
- agent interactions
- communication overhead
- early warning
- social networking sites
- information exchange
- communication systems
- communication cost
- social networking
- human computer interaction
- information retrieval