An empirical study on the Lanchester model of combat for competitive advertising decisions.
Qinan WangZhang WuPublished in: Eur. J. Oper. Res. (2007)
Keyphrases
- computational model
- closed form
- mathematical model
- neural network
- formal model
- sensitivity analysis
- cost function
- probabilistic model
- probability distribution
- experimental data
- database
- parameter estimation
- neural network model
- conceptual model
- least squares
- prediction model
- object model
- theoretical framework
- input data
- management system
- prior knowledge
- multiscale
- knowledge base
- artificial intelligence
- genetic algorithm
- data sets
- real time