Bonus Programs for CRM in Retail Business.
Wolfgang NeussnerNatalia KryvinskaErich MarklPublished in: INCoS (2019)
Keyphrases
- customer relationship management
- cross selling
- relationship management
- electronic commerce
- business models
- computer programs
- decision making
- customer segmentation
- business process
- customer behavior
- information systems
- supply chain
- business processes
- business rules
- competitive advantage
- knowledge management
- process oriented
- supply chain management
- database
- data mining applications
- big data
- data quality
- activity monitoring
- databases
- business intelligence
- mission critical
- data mining methods
- telecommunications industry
- return on investment
- customer retention
- marketing strategies
- programming language
- information technology
- case study
- data mining
- real world
- data sets