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Relationships between brand awareness and online word-of-mouth: an example of online gaming community.

Shu-Hsien LiaoChih-Chuang WuRetno WidowatiMei-Ying Chen
Published in: Int. J. Web Based Communities (2012)
Keyphrases
  • online gaming
  • online game
  • virtual communities
  • online learning
  • online communities
  • network centrality
  • hong kong
  • information systems
  • community structure