Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products.
Yi-Cheng KuChih-Hung ChanChin-Sheng YangPublished in: ICEIS (2) (2013)
Keyphrases
- product information
- product recommendation
- online consumer reviews
- purchase decision
- online retailers
- online stores
- consumer behavior
- recommendation systems
- purchase intention
- long tail
- recommender systems
- virtual organization
- consumer reviews
- collaborative filtering
- online shopping
- comparison shopping
- mass customization
- product catalogs
- customer preferences
- product descriptions
- personalized recommendation
- marketing campaigns
- potential customers
- product design
- negative impact
- latent factor models
- product development
- life cycle
- user preferences