Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews.
Alain Yee-Loong ChongEugene Ch'ngMartin J. LiuBoying LiPublished in: Int. J. Prod. Res. (2017)
Keyphrases
- online reviews
- big data
- electronic word of mouth
- online consumer reviews
- sentiment analysis
- social media
- opinion mining
- cloud computing
- product reviews
- data processing
- data analysis
- big data analytics
- business intelligence
- consumer behavior
- data management
- sentiment classification
- predictive modeling
- knowledge discovery
- data warehousing
- database
- positive or negative
- marketing campaigns
- case study
- information processing
- product features
- text mining
- data warehouse