Who is the customer? Maintaining a customer orientation in long-term service-focused projects.
Chris IvoryNeil AldermanPublished in: Int. J. Technol. Manag. (2009)
Keyphrases
- long term
- customer service
- customer satisfaction
- call center
- service times
- customer behavior
- electronic commerce
- short term
- service requirements
- service quality
- software development
- customer requirements
- customer preferences
- web services
- transactional data
- marketing strategies
- customer relationship management
- service level
- product information
- credit card
- marketing campaigns
- software projects
- point of sale
- customer knowledge
- quality of service