Business-Oriented customer experience management.
Nabil TorjemenNabil TabbaneGhayet El Mouna ZhiouaPublished in: ICMCS (2016)
Keyphrases
- business managers
- customer relationship management
- information systems
- electronic commerce
- customer retention
- knowledge management
- customer support
- customer service
- enterprise systems
- direct marketing
- decision making
- marketing strategies
- competitive advantage
- business management
- customer behavior
- mission critical
- service delivery
- customer data
- risk management
- information management
- banking industry
- virtual enterprise
- competitive environment
- business process management
- commercial banks
- business processes
- business activities
- business transactions
- venture capital
- service management
- decision support
- customer satisfaction
- information technology
- data mining
- record keeping
- business intelligence
- business process
- data quality
- business rules
- human resource management
- rfid technology
- marketing campaigns
- consumer behavior
- manufacturing companies
- workflow management
- enterprise wide
- change management